Beauty Philosophy
Beauty is commonly defined as an aesthetic quality of things which makes these things pleasant to see. These things include sunsets, landscapes, beautiful humans and artistic works of art. Beauty, along with beauty and art, is also the most important subject of aesthetics, among the major branches of art history. The word beauty comes from the Greek word keratoi, which means “appealing to the eye.”
According to the 20th century aesthetician movement, beauty is determined by the proportion between the size and the quality of an object. According to the aesthetic school, there are four aspects of beauty. First, beauty is subjective; the beauty of the object is dependent on the person who admires it. Second, beauty is subjective; the object cannot be measured or evaluated in a scientific way. Third, beauty is quantitative; it can be measured, although not in a uniform way. Finally, beauty is dependent on culture, and the definition of beauty varies with culture.
According to the beauty philosophy, beauty depends on the standards of the culture in which the object is used. The idea behind this philosophy is that the meaning of beauty differs according to culture. For example, beauty can be determined according to the cultural meaning of love in different parts of the world. The philosophy suggests that the meaning of beauty changes depending on the social context in which beauty is perceived. Beauty is seen in the society and it is considered improper to show, or even to point out, that you like or that you approve of a work of art whose beauty is offensive to you.
According to the beauty philosophy, beauty is subjective and it is based on personal preferences. Therefore, it can never be objectively measured. However, beauty can be objectively measured through the use of technology. This has led beauty products manufactures to expand their product range and choose more complicated methods of designing beauty products like applying complex mathematical equations to determine the nature of beauty or using advanced computer models. Scientifically proven processes are used to evaluate the quality and visual impact of beauty products such as laboratory tests, computer model generated images and photographic appraisal.
According to the beauty philosophy, beauty is a property of the mind and it is not a physical quality. Therefore, beauty is not in a physical product, but it is a mental quality. It is also not about appearance, but is an internal state. For example, a certain face is attractive because of its color, shape and the lighting, but if that face were made ugly by putting a bad bleaching cream on it, then it would lose its attraction. The beauty philosophy teaches us that beauty is relative and depends on our culture and environment. Beauty therefore is individualistic, and beauty products must be designed keeping in mind the taste and culture of a particular society.
If beauty is subjective, then it could not be quantified. Beauty therefore is subjective. Beauty therefore is a purely personal concept. Although beauty is very subjective, there are some agreed upon standards of beauty like symmetry, proportion, clean lines, the absence of colors or scars, skin texture, hair and nail styles, and age and gender. In many cases, these standards are adopted by beauty products manufacturers to create consistency in their product range. But most beauty products are a result of personal taste.